By: Todd Nuckols
But what struck me about the post was not the world of scaling ads. It was this quote:
The sales leader is a critical hire. There are people who do this for a living, who really understand how to put a team together and generate advertising revenue predictably and reliably, and they are highly compensated and are worth every penny. Do not skimp on this if you are building your own sales force.
But on the journey I have come to realize the obvious (but is it really). Execution on sales is everything! We can get side tracked by companies who have turned into giants by "building market share first" or thinking about "monetizing later". Chances are your journey will not be so accommodating! So as you build a team and possible consider that sales leadership position head the advice given by Mr. Wilson. "The sales leader is a critical hire."
Who is your sales leader? Are they up to the task? What is your sales plan! Great answers to these questions lead to revenue and investment. Ad-based models or otherwise have a sales plan and a great sales leader -- and if you do not -- well, be cautious about launching into the deep end of the startup pool!